Yiquan Gu
Professor of Spatial Economics and Industrial Organization at Henley Business School, University of Reading
British Academy and Bridging Responsible AI Divides Innovation Fellow at the Digital Regulation Cooperation Forum
Associate Editor, Economic Modelling
Main research interests: Industrial Organization, Digital Economy and Behavioural Economics
Recent Publications
Firm Prominence and Price Framing (with Ioana Chioveanu and Tobias Wenzel), Journal of Economic Behavior and Organization, March 2026
Park Life: the difference between having financial information and understanding it on park home owners’ quality of life (with Alexander Lord, Richard Dunning, Ian Wilson and Thomas Moore), Working Paper 📝, Town Planning Review, December 2025